About Avelize

Who Avelize is

Avelize is a specialist Shopify and ecommerce agency based in the UK, working with brands across Europe, North America, and the Middle East. The focus is intentionally narrow: Shopify and Shopify Plus development, technical SEO, UX design, conversion rate optimisation, and AI-ready content systems — all executed within the real constraints of running a live commercial store. The reason for staying focused is that ecommerce work at this level requires deep platform knowledge, and generalist agencies rarely have it.

The founder

Avelize was founded by Can, a Shopify developer and ecommerce consultant with over ten years of experience building and improving online stores. That decade started on the technical side — custom Shopify theme development, Liquid templating, API integrations, performance engineering — and expanded over time to cover the commercial and strategic dimensions that actually move revenue: organic search visibility, conversion architecture, structured data, and the content systems that make growth sustainable at scale.

The reason Avelize exists is a specific frustration with how agency work usually gets delivered: brands receive either strategy without implementation, or implementation without commercial context. Can built Avelize to combine both — a team that understands how code decisions affect search rankings and conversion paths, and how commercial requirements translate into safe, testable technical work. The goal has always been practical execution over polished proposals.

The team

Avelize works with a focused team of around ten specialists across development, design, and marketing. No large agency overhead, no junior-heavy delivery teams, no strategy documents that take three months to produce and then sit on a shelf. Most client-facing work is handled by mid-to-senior specialists who are comfortable working close to the code and close to the numbers — people who can read a Search Console report and then write the Liquid to fix what it shows.

The team structure also means engagements stay lean. Avelize is not trying to grow headcount for its own sake — the aim is to keep the ratio of specialists to projects high enough that every client gets senior attention on the decisions that matter.

What Avelize specializes in

The work Avelize does best sits at the intersection of engineering and commercial performance:

• Shopify Plus development: custom themes, checkout extensibility, Functions, B2B workflows, private apps, API integrations, and ERP connections.
• Technical SEO: crawl architecture, canonical strategy, indexation, structured data, Core Web Vitals, and Shopify-specific platform constraints that generic SEO tools miss.
• Conversion rate optimisation: product and collection page UX, checkout flow, mobile performance, trust signals, and analytics implementation tied to real revenue templates.
• Generative Engine Optimization (GEO): making brand pages citable by AI search assistants including ChatGPT, Perplexity, and Google AI Overviews — through structured content, entity coverage, and schema engineering.
• Replatforming: Magento, WooCommerce, and Salesforce Commerce Cloud to Shopify Plus, with SEO equity, redirect mapping, and data migration handled as first-class requirements.

How Avelize works

Every engagement starts with a diagnosis rather than a proposal. We review the store, the search data, the analytics, and the business context before recommending a direction. Work is scoped in writing, prioritized by revenue impact, and shipped in controlled increments with QA at every step. The handover includes documentation your team can follow without us in the room.

The approach is deliberately conservative on production changes. We test on development branches, validate crawlability and conversion paths after each change, and treat the live customer journey as something to protect — not a testing environment. The most dangerous work in ecommerce development is usually not the big rebuild, but the small change that quietly breaks something important. Avelize's process is designed to catch that before it reaches production.

Client and project experience

Avelize has worked across fashion and apparel, luxury goods, B2B wholesale, consumer goods, specialist retail, and AI consumer products. Projects have ranged from focused Shopify theme repairs and technical SEO audits to full Shopify Plus replatforms, custom app builds, and AI-powered product development. Notable work includes Shopify development for brands including Proper Kicks, Velderis, and Tin World, and the design and build of Dreams & Stars — a multilingual AI dream interpretation and astrology platform. See the portfolio for a fuller picture of the work.

Location and service area

Avelize is based in the UK. Client work is delivered remotely, with most brands located in the UK, United States, UAE, and across the EU. Engagements are structured around clear communication milestones, documented scope, and regular check-ins rather than time-zone-dependent availability — so geography is not a constraint for serious projects.

Work with Avelize

The best starting point is a direct conversation. Use the contact page to share your store URL, the main challenge (traffic, conversion, platform migration, speed, or a specific technical problem), and whatever context helps. Avelize will review the current state and respond with an honest assessment of the highest-leverage path forward — not a sales deck.