Avelize - Shopify Expert Agency

Our Services

Shopify Plus development, technical SEO, and UX design. Full-suite eCommerce growth services for ambitious brands.

What Avelize does

Avelize is a specialist Shopify Plus agency covering development, technical SEO, UX design, and conversion rate optimisation. The team works with established ecommerce brands that need reliable engineering, organic visibility, and higher revenue — without managing five separate agencies or coaching a generalist team through Shopify's platform rules. The value of working with one specialist team is that engineering decisions, SEO architecture, and UX choices are made together rather than handed off across silos where each team undoes the previous one's work.

Shopify development

Development at Avelize covers the technical work that determines whether a Shopify or Shopify Plus store is fast, maintainable, and able to scale: custom theme builds, Liquid templating, React storefronts, headless commerce, private and custom apps, API and ERP integrations, Shopify Plus checkout extensibility and Functions, and migration from Magento, WooCommerce, or Salesforce Commerce Cloud. The aim is always clean, documented code your in-house team can understand and maintain — not a black box that requires a retainer to keep running.

Technical SEO and GEO

SEO work at Avelize goes well beyond keywords and meta tags. We audit how Google actually crawls and renders Shopify stores — app script impact, Liquid rendering, collection and tag URL architecture, canonical behaviour, and the gap between what bots see and what the browser renders. We also build for AI search visibility: clean entity coverage, FAQ and Service schema, structured HTML answer blocks, and content that AI engines can extract and cite with confidence. Most Shopify stores leave organic capacity on the table not because of missing content but because of structural problems the content team cannot see.

UX design and conversion rate optimisation

Design at Avelize is commercial, not decorative. We work on storefront architecture, product and collection page UX, trust signals, mobile checkout flows, and the decisions that determine whether visitors convert. CRO work is scoped to real analytics — we prioritize templates with the highest revenue impact, not the easiest visual wins. A good ecommerce UX decision requires understanding the platform constraints (Shopify's theme structure, app interactions, checkout rules) as well as the customer behaviour, which is why design and development are treated as one discipline here rather than two hand-offs.

Who Avelize works with

Most engagements are with Shopify and Shopify Plus merchants in the £1M–£50M+ revenue range: DTC brands that have outgrown their starter theme or initial agency build, B2B wholesale operators moving onto Shopify Plus, brands replatforming from Magento or WooCommerce, and ecommerce teams that need ongoing development, SEO, or CRO support alongside their internal team. Avelize also works with brands preparing for acquisition or investment where clean technical infrastructure and strong organic visibility are part of the business case.

How an Avelize engagement works

  1. Discovery: We review the store, Search Console data, analytics, customer journey, and technical stack. Every engagement starts with a clear picture of where revenue, visibility, or performance is leaking — not a templated proposal.
  2. Scoping: We prioritize fixes by revenue impact, implementation risk, and launch safety. No work starts until scope, acceptance criteria, and rollback plan are documented and agreed.
  3. Delivery: We ship in controlled increments — development branches, QA checklists, crawl validation, and analytics checks before each release reaches production.
  4. Measurement: We validate results through Search Console, conversion analytics, and follow-up audits so improvements compound over time rather than plateau after the first sprint.

Services FAQs

Does Avelize only work on Shopify?

Shopify and Shopify Plus are the primary platforms. Some clients bring headless React storefronts, WooCommerce sites in the process of migration, or Magento stores being retired — Avelize supports the transition, but the destination is always Shopify Plus.

Can Avelize handle development, SEO, and design in one engagement?

Yes, and this is often where the most value comes from. Engineering decisions affect crawlability. Page template choices affect conversion. Design decisions affect performance. A single team that understands all three avoids the usual cycle of each discipline undoing the previous one's work.

Does Avelize work with in-house teams?

Yes. Many clients have developers, marketers, or designers already. Avelize often fills specific gaps — taking on the Shopify Plus-specific work, the technical SEO audit, or the conversion architecture while the in-house team handles day-to-day operations and content.

How do engagements start?

The fastest path is a brief discovery conversation: share your store URL and the main problem (traffic, conversion, speed, migration, or a specific technical constraint). We will review the current state and come back with an honest view of the highest-leverage next step.