Avelize - Shopify Expert Agency

Consumer-grade UX for complex B2B wholesale operations.

Upgrade your B2B wholesale operations with a custom Shopify Plus architecture. Volume pricing, custom catalogs, and seamless ERP integrations.

What is a Shopify Plus B2B wholesale build?

A Shopify Plus B2B wholesale build is a storefront configured for trade buyers rather than consumers: company accounts with multiple buyers, customer-specific price lists, volume breaks, net payment terms, and fast reordering from past purchases. Shopify Plus ships B2B primitives — company profiles, catalogues, and payment terms — but the reorder experience, approval flows, and ERP synchronisation usually need custom work. The distinction from retail is repeat-purchase mechanics: a wholesale buyer places the same order repeatedly, so friction in reordering costs more revenue than anything on the product page.

B2B doesn’t have to mean "clunky".

Managing custom pricing tiers, net-payment terms, and massive catalogs on outdated platforms is crushing your operational efficiency. Your wholesale buyers expect the same smooth checkout experience they get on B2C sites.

Automated, scalable B2B architecture.

We architect Shopify Plus solutions that handle the heavy lifting. We integrate your ERP, set up company profiles, establish dynamic quantity breaks, and streamline the reordering process.

  • Custom pricing tiers & catalogs
  • Net-payment & invoice management
  • ERP & inventory synchronization
  • Quick-order forms & CSV uploads

How we implement B2B on Shopify Plus

  1. Map the buying relationship, not just the catalogue: B2B fails on relationship modelling more often than on product data. Who can buy, at what price, on whose account, with what approval, and against which payment terms — these decide the architecture. We map them before touching the storefront.
  2. Company accounts, locations and price lists: Shopify Plus supports company profiles with multiple locations, buyer permissions, per-company catalogues and price lists, and payment terms. Most wholesale requirements fit this natively, and using it is considerably cheaper to operate than a parallel wholesale store.
  3. Quantity rules, minimums and custom logic: Order minimums, case quantities, quantity breaks and account-specific rules are implemented through Shopify Functions so they enforce at the cart and checkout rather than being suggestions in the theme.
  4. ERP and inventory integration: Wholesale stock accuracy matters more than retail because the order sizes are larger. We build the integration to the system of record — ERP, WMS or accounting — with reconciliation and alerting on sync failure rather than silent drift.
  5. Buyer self-service: The measurable win in most B2B projects is reducing manual order entry. Reorder from history, saved lists, quick order by SKU, downloadable invoices and order tracking remove work from your team as well as the buyer's.

B2B & Wholesale Ecommerce FAQs

Do we need a separate wholesale store, or can B2B run on the same store?

For most brands, the same store. Shopify Plus B2B handles company accounts, multiple locations per company, per-company catalogues, price lists, payment terms and buyer permissions alongside retail. A separate store earns its permanent cost only when catalogue visibility, tax treatment or fulfilment genuinely diverge — not when they differ by price and login.

How do you build the business case for a B2B rebuild?

From the cost of the manual work it removes and the revenue the self-service unlocks, not from a generic uplift percentage. Count the hours your team spends entering orders, answering stock and status questions, and issuing invoices, then model the reorder revenue that a functioning buyer portal makes possible. Our free ROI calculator models the revenue side; the labour side is a number your own team can supply.

Can B2B pricing be specific to each customer?

Yes. Price lists attach to company profiles, so each account can see its own pricing, and Shopify Functions can apply further logic such as volume breaks and contract rules at the cart. Where pricing is negotiated per line rather than per list, draft orders or a quoting flow is the right pattern instead.

How are payment terms and invoicing handled?

Shopify Plus B2B supports payment terms on company profiles, so an approved account can check out on net terms rather than paying at checkout. Invoicing and credit control usually stay in your finance system, with the integration passing orders across — which is the correct division, because credit decisions do not belong in a storefront.

What usually takes longest in a B2B project?

Not the storefront. It is agreeing the rules: which buyer can approve what, how price lists map to real customer agreements, what happens when a company orders below minimum, and how the ERP and Shopify reconcile when they disagree. Projects that stall almost always stall here, which is why we scope it first.

Related services and reading

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