Keyword Density Checker

Check keyword repetition before publishing

The Keyword Density Checker helps ecommerce teams spot over-optimized copy, repeated phrases, and missing topical variation before publishing product descriptions, landing pages, or blog posts.

How to use the result

Use keyword density as a quality signal, not a target. If the same phrase dominates the page, rewrite the section with clearer subtopics, examples, and helpful internal links.

Related service: Generative Engine Optimization.

Keyword density is not a ranking factor

This is worth saying plainly on a page that offers a density tool. Google has stated repeatedly that there is no target keyword density and no threshold that improves rankings. Search engines moved to language models that understand meaning years ago; counting a word more times does not make a page more relevant.

So the number this tool returns is not a score to optimise towards. There is no correct percentage, and any guide quoting one — 2%, 3%, anywhere between — is repeating advice that stopped being true long before modern ranking systems existed.

What the tool is genuinely useful for

Density is still a useful diagnostic, in the same way a word-frequency count is useful when editing any document. Three real uses:

• Catching over-optimisation. A phrase appearing far more often than natural writing would produce is a signal that a page was written for a search engine. That reads badly to people and, at the extreme, matches Google's spam policy on keyword stuffing.
• Checking that the page is about what you think. If the dominant terms in a product description are shipping and returns boilerplate rather than the product, the page has a content problem the density view makes obvious.
• Finding template bleed across a catalogue. When the same phrases dominate hundreds of pages, the unique part of each page is too small.

Read the output as a description of what the page emphasises, and then decide whether that emphasis is right. That question has a useful answer. What percentage should I aim for does not.

Frequently asked questions

Is keyword density still important?

Keyword density is not a ranking formula, but it can reveal unnatural repetition. Useful content should cover the topic naturally instead of repeating one phrase excessively.

What should I do if a keyword is repeated too often?

Rewrite repeated phrases into clearer, more specific language. Add related entities, examples, and internal links instead of repeating the same keyword.