Stop guessing. Fix the technical foundation of your growth.
Uncover the hidden technical blockers destroying your search rankings. Comprehensive 250+ point technical SEO audits for large-scale eCommerce.
What this page covers
Avelize audits ecommerce sites for crawlability, indexation, rendered HTML, schema, canonicals, redirects, internal links, Core Web Vitals, sitemap quality, and GSC signals that block organic growth.
When this matters
A technical audit matters before a redesign, migration, SEO sprint, or content scale-up because publishing more pages cannot fix a site that Google struggles to crawl or trust.
What Avelize improves
- Crawl and render diagnostics
- Indexation and canonical review
- Schema and metadata checks
- Prioritized implementation roadmap
How Avelize works
- Diagnose: We review the current storefront, crawl paths, analytics, customer journey, and business constraints before recommending changes.
- Prioritize: We rank fixes by revenue impact, crawlability, conversion risk, implementation effort, and launch safety.
- Implement: We ship controlled improvements in code, content, UX, schema, internal links, or integrations depending on the page goal.
- Measure: We validate the outcome through Search Console, analytics, QA checks, and follow-up optimization.
Beyond the Surface
We do not just run automated tools. We analyze your server log files, inspect the raw versus rendered DOM, and evaluate your complex canonical mapping to find the deep architectural issues that standard audits completely miss.
The thresholds we measure against
An audit is only useful if it distinguishes a real problem from a number that looks bad. Core Web Vitals have published thresholds, assessed at the 75th percentile of real user visits rather than on a lab test of one page load.
| Metric | Good | What it measures |
|---|---|---|
| LCP | 2.5s or less | Time until the largest content element is painted |
| INP | 200ms or less | Responsiveness across all interactions in the visit. Replaced First Input Delay in March 2024 |
| CLS | 0.1 or less | Unexpected layout movement during the visit |
Two things follow. Field data and lab data disagree routinely, and field data is what Google uses. And Core Web Vitals are a small ranking input: fixing them raises the floor on a page that is otherwise competitive, and does nothing for a page nobody wants to rank.
The crawl problems specific to Shopify
A generic SEO audit misses most of what is wrong with a Shopify store, because the platform generates URL patterns that no one chose.
- Products exist at two paths.
/products/handleand/collections/x/products/handleboth resolve. The canonical should point to the flat path, and themes do not always emit it correctly. - /collections/all duplicates the entire catalogue and frequently paginates into hundreds of crawlable URLs.
- Tag and filter URLs multiply. Faceted navigation can generate more crawlable combinations than the store has products, absorbing crawl budget on pages that cannot rank.
- App scripts change the rendered DOM. Review widgets, upsells and personalisation tools can push main content out of the initial HTML or inject their own conflicting structured data.
- Sold-out and seasonal products accumulate as indexed low-value URLs with no decision made about them.
We crawl with JavaScript off and on, compare the two, and cross-reference against Search Console coverage so recommendations are based on what Google reports rather than what a crawler assumes.
What an audit cannot fix
Technical work removes obstacles. It does not create demand or authority. A store with clean architecture, correct canonicals and fast pages will still sit outside the first page if the market’s incumbents have substantially stronger link profiles and more established topical coverage.
We say so in the report. The audit ranks findings by expected impact, and when the honest answer is that technical issues are not the binding constraint, that is the finding — because spending a quarter on crawl hygiene when the actual gap is authority is an expensive way to stay in the same position.