B2B Shopify Setup for Barberproducts.se
How Avelize set up Barberproducts.se on Shopify: a wholesale B2B portal alongside retail, deep catalogue architecture across tools, machines and furnishings, and multi-currency for European trade buyers.
About Barberproducts
Barberproducts.se supplies hair, beauty, and salon products to professionals across Europe from a Scandinavian base. The catalogue runs far beyond consumables — clippers and trimmers, shears, barber tools, and salon furnishings — and the business sells to both trade accounts and individual buyers.
The challenge
Selling to trade and retail from one Shopify store is where most supply businesses get stuck. Wholesale buyers need account pricing and a purchase path built for repeat, high-volume ordering; retail buyers need a normal storefront. Handle it badly and either the trade customer is forced through a consumer checkout, or the consumer sees pricing meant for someone else. On top of that, a supply catalogue this deep — machines, scissors, tools, furnishings, and a long tail of styling consumables — is unusable without a category structure that matches how professionals shop.
Scope of work
- Shopify store setup and theme configuration
- B2B portal for trade accounts alongside the retail storefront
- Catalogue architecture across equipment, tools, and consumables
- Brand directory and shop-by-category navigation
- Multi-currency and multi-language for European trade buyers
- Product data structure across a deep, varied catalogue
The solution
Avelize set the store up so the two audiences never collide. A dedicated B2B portal sits in the primary navigation for trade accounts, while the retail storefront stays clean for individual buyers. The catalogue was restructured around how barbers and salon owners actually shop — equipment separated from consumables, machines and scissors given their own top-level paths rather than being buried in a generic products tree, and a parallel brand directory for buyers who come in knowing what they want. Currency and language switching was configured for selling across European markets from one storefront.
Technical approach
- B2B portal configuration with trade-account access separated from retail
- Top-level catalogue split: machines, scissors, barber tools, furnishings, consumables
- Deep consumables taxonomy — pomade, gel, powder, spray, shampoo, treatments
- Brand directory navigation running parallel to the category tree
- Multi-currency and multi-language configuration for European markets
- Collection template work for shop-by-category and shop-by-brand entry points
- Product data and metafield structure across equipment and consumables
Outcome
Barberproducts.se runs trade and retail from a single Shopify store without either side compromising the other. Trade buyers get a dedicated portal; retail buyers get a clean storefront; and a catalogue that spans everything from clippers to salon chairs is navigable in a couple of clicks from either the category tree or the brand directory.
Related services
Live product: https://barberproducts.se/
Start a project
Avelize delivers custom Shopify development, technical SEO, and UX work for ecommerce brands. Contact us to discuss your project, or see the full portfolio.